Treasure way: with the way of the product logistics competition
2012-03-02
International Logistics was founded in 1995, Marble Road, the approval of the Ministry of Commerce has qualified private enterprises in international freight forwarding, currently headquartered in Shanghai, its founder starting from Tianjin to the sea by boat, after nearly a decade of successful operation of Tianjin, Qingdao, Lianyungang, Shanghai, Jakarta, Indonesia, five port-based international freight forwarding service network, the staff development to the beginning of the venture more than 80 people, freight forwarders turnover reached 200 million yuan. The business covers shipping, railways, road transport agents, of which 95% of the turnover of the shipping agents, and create a professional and practical Shanghai Shipping, the shipping network of Tianjin, Qingdao shipping, Lianyungang shipping network of four sites public information service platform sphere of influence in the industry gradually expanded.
With the full lifting of the ban of the freight forwarding industry, Marble Road will be how to deal with the increasingly fierce competition? This reporter made a special trip to interview the the Lianyungang Marble Road International Logistics Co., Ltd., general manager of Yuan Renjie.
He said: "to run the management company been peer praise, our credit and financial credit has been classified as excellent reliability of high corporate ranks. Po Road in the years of international freight forwarding services Meteorological Network (www. qixiangwang.cn), the trinity of the land, sea and air freight service rules and characteristics of awareness has a wealth of experience. "We are in Shanghai, Tianjin, Qingdao, Lianyungang port service organizations a complete service team has a long-term cooperative relationship with local shipping companies, port authorities and stevedoring companies, port freight yard, warehouses, railway sector, transport fleet, and the level of industry service units and organizations operate. this Yuan Renjie with pride.
Fine management to enhance the cohesion
So, the core competitiveness of the logistics of the Marble Road? Yuan Renjie be summarized as follows.
First of all, the Marble Road, the service standards as "intimate" service. "Not only to complete a client, but also enable customers to feel our heart devout treat each of them an account of." He explained, "literally, set up to ensure that heart to heart to the heart of the system before the core and essence of the corporate culture, its specific performance for the staff love this post, and able to do from the heart for the work, rather than as a boss, wage and, in its treatment of customers each questions raised by skyky.cn, every request, every views, as well as customers poor performance is the ability to maintain personal dignity and interests at the same time not harm the interests of customers, and self-esteem due to the characteristics of the service sector, often because of a words are not making decent thousand square hard to embrace the customers lose, or throw it away, said the long-term and stable customers and inevitable in order to capture the hearts of customers, to win the hearts of customers for the purpose. "
Secondly, there is a strong sense of team. "Treat the company's unified work of the professional staff of the different positions can take the initiative to learn, quickly stepped into the role. Treat the ins and outs of a business related to the company's business department and personnel, and specific handling personnel to each The link to the actual operation and practice, independent grasp the operational time assessment Shopping (www.2jianfei.com) to new employees, older employees to give commitment to the business operations of the new employee training and accountability. staff for long been engaged in a job to take to exchange their positions, let him accept the study and exercise to improve, in new business areas which also allows employees to be versatile business needs. "
Once again, the company's knowledge and information sharing. "Master has the responsibility and obligation to unconditionally will contact and learned knowledge, experience, information passed to the apprentice. Usually for a new to the freight forwarding business personnel, regardless of their past that have work experience for the implementation of staff early inclusion up to the regular work program for the file involved in the company's trade secrets after a basic assessment of the staff of the character directly be read and support staff the implementation of humane management, corporate culture and employee personality period style inclusion diverse character of the employees will be united in a business mode happy to create the conditions. "
In addition, the company implemented a flat management. Enterprises each employee and general manager, chairman of dialogue, to accept instructions. Company's top-down learning environment rich interpersonal simple, things principled abide by the rules. Prone to flat management is to avoid employees due to the competent slow or views of the staff of the department manager of the tube entrapment or communication of information to pass bungled its effect, also can make the official responsible for their work in a public oversight of the platform above.
Some people say that the style of the enterprise is the highlight of the corporate leaders qualities and personal charm. Yuan Renjie extremely agree. He believes that on this point, the Marble Road, logistics among the freight forwarding industry and be able to steady development of the first element.
Diversified services to bear fruits
The end of 2005, the Marble Road alumina imports to unload 700,000 tons, 500,000 tons of alumina bonded agent, railroad shipping alumina 300,000 tons, 100,000 tons of automobile shipping alumina, aluminum ingots export agency of 80,000 tons, the charter business 10 million tons, container import and export of 2000 TEUs. 2005 alumina bonded port agent in Qingdao, Lianyungang, the volume of business ranked first in China.
Yuan Renjie Po Road canvassing agents operating in Tianjin, Qingdao container has been highly effective and has a high standard of aluminum ingots, aluminum and other metal mineral products, clothing, chemicals import and export transportation agency business in San groceries charter business services by the internationally renowned non-ferrous metals traders trust shopping guide (ptisys.com) has launched the "Marble Road Logistics brand strategy involved since 2002 to the beginning of the aluminum industry, with the country's western development carry out the project, the implementation of the Marble Road information superiority in the freight sector in central and western product sales and raw material supply decision-making provides a practical information service, subject to customer demand characteristics of service systems, so that a single product logistics solutions to operators able to practice success.
Then, Yuan Renjie concluded that the Marble Road in the past two years within the international logistics management, operation management model adopted to the needs of customers, detailed for bulk cargo agent programs in place, through participation in product development operations in the business plan the implementation of the establishment of both buyers and sellers trade bridge. Aluminum products for the industrial chain, the supplier of foreign and domestic plants to establish cooperation in processing trade contributed to the buyers and sellers and logistics tripartite win-win. Enabling businesses to consolidate and steady development of the progressive realization of the performance of alumina bonded business in China as the first. Complete the imports of alumina loading and unloading 700,000 tons to the end of 2005, 500,000 tons of alumina bonded agent, railway shipped 30 million tons of alumina, alumina of automobile shipping 100,000 tons, 80,000 tons of aluminum ingots export agent, chartering business 10 tons and container import and export of 2000 TEUs. 2005 alumina bonded port agent in Qingdao, Lianyungang, the volume of business ranked first in China.
He said that the leadership of the company attaches great importance to employees of the business culture, and unique treatment of handling the issue of ideas and practical training for employees personal characteristics and work requirements, including the business case, attitude problems to solve ideas and mentality. Love reading books to send books to the staff rather unique ingenuity, self-culture driven by the awareness of employees to learn specific actions combined with the problems and the need to address the problem to buy more in line with the actual book, generous employees need to book presented him.
"Strong leadership, interpersonal communication skills, able in the full application of good human resources network, and good stored interpersonal wealth, good sense of the willing. Either the employer or in dealing able to seize the crucial point to start. "good at self-reflection, good at learning, and never satisfied with the status quo, be good to go self-protection, operational risks, and good at effectively position itself to deduct, an effective combination of various resources in the world's largest traders with the largest aluminum smelter and trade cooperation contributed to the bridge on the role, leveraging the power, by Chi-I "for the development of things can be very moderate attitude rarely extreme things and attention to detail, a confidant observed micro-talk conversation rare vulnerability, is an active practitioner of the road theory of the business highly recommended when dealing with others. "" extremely Octavia judgment, divergent ways of thinking, multi-angle thinking, adoption of good advice "good self-control , have good characteristics to control the use of character to the characteristic pattern of management staff to know fear to know the King, to stimulate the potential of employees, excluding inert employees to maximize play a role, but also not letting arrogant to the enterprise to bring threats and opposition. "...
Marble Road logistics throughout the course of business, learning, communication, simplicity, reflection, discussion, conclusion, used to generate seven steps, and be able to see the usually corporate and characteristics of the verbal words put into action among in the seven-step process, allowing companies to show the vitality of the ever-changing business, personnel, finance, strategic management, the times, the times with things.
Insight into the industry to find their places
How do you think of the current logistics market? Yuan Renjie analysts believe that the first year of China's logistics market is fully opened in 2006, from the policy environment of the development of the logistics environment of countries put more relaxed, the logistics industry as a modern service industry to the penetration and extension of the production, construction, trade and other fields, the adjustment of economic structure transformation of economic growth, social logistics quality and quantity of the increasingly high demand for foreign logistics giants substantial seize the Chinese logistics market shopping guide website (www.meirong9.com), China's logistics are also facing the pressure of international competition, the size and scope of the reorganization and integration of various types of logistics enterprises will be further expanded, high-quality logistics resources will accelerate to a strong business focus, the country first consideration is to cultivate independent logistics service brands, such as COSCO, China Shipping, Sinotrans, the treasure for Jincheng, Shandong Haifeng, Marble Road logistics in addition to their own development, how can integrated into the national SME support to grow and develop in the idea of a slice of the logistics market.
"The majority of logistics enterprises is International Freight Forwarders transition from the freight forwarding business in China from 1983 was only by the Sinotrans an international freight forwarding business in 2005, the Commerce Department last approval system established an international freight forwarding business has reached nearly 6,000 home the reality of Chinese freight forwarding logistics market, there are a large number to obtain a proxy qualifications, but actually engaged in the freight forwarding business, companies and organizations, there are about more than 30000. logistics concept is relatively new, we are scrambling to jump on the bandwagon. original courier have been renamed, moving companies, transportation companies, warehousing and freight forwarding company, picking station, loading station, preceded by the word "logistics", land, sea and air carriers also extends the service and manufacturing companies and commercial enterprises have also set up logistics companies, as well as many emerging industry investors to join the logistics force management policies of the national freight forwarding and logistics industry for significantly relaxed this way, China's logistics industry is quickly formed a huge force, according to incomplete statistics, 30 more than one million in logistics enterprises in China. "
"Marble Road Logistics precisely and most of the freight forwarding business has the same characteristics in the homogenization of the industry rather to highlight the middle reaches of the private international freight forwarding industry, facing fall behind, how to develop but the choices confusing the situation, to a firm foothold in the logistics of the multitude of strong, I think take the specific product logistics operators suitable Marble Road to grow and develop the natural choice for small and medium logistics enterprises where the vitality to survive in the cracks. "
Talking about the next 2-3 years of development goals, Yuan Renjie full of confidence. He said that the brand strategy to Po Daodao logistics and logistics of aluminum products as a prime example, take the professional logistic service programs to enhance the Po Road core competitiveness has become the most distinctive specific product logistics service providers.
He said that from the Marble Road, the analysis of the performance and competitiveness in the aluminum industry, with no other freight forwarding companies in the aluminum industry, customer service network of relationships and service channels, as well as foreign demand for information, mode of operation, through domestic abroad, two aspects of customer channels, and establish the Marble Road in the aluminum industry sector logistics brand, founded on a number of performance to let customers know that the operation will be able to make the product to obtain value-added logistics solutions Marble Road, Marble Road Logistics Development good choice.
Some academics have suggested the direction of the transformation of the Chinese freight forwarding, network, large-scale, specialized, logistics, its core specialization and scale, scale, have a professional before Marble Road Logistics first located in the Alumina logistics mode, bonded agent as the starting point of the enterprise's own service resources, information resources, focusing on the logistics standards for aluminum products, the appropriate amount of aluminum products in the right time, given the right conditions to appropriate cost sent to the right place, and aluminum products and services operated by specialized, sophisticated, deep, so that no one I have, I have excellent people.
With the full lifting of the ban of the freight forwarding industry, Marble Road will be how to deal with the increasingly fierce competition? This reporter made a special trip to interview the the Lianyungang Marble Road International Logistics Co., Ltd., general manager of Yuan Renjie.
He said: "to run the management company been peer praise, our credit and financial credit has been classified as excellent reliability of high corporate ranks. Po Road in the years of international freight forwarding services Meteorological Network (www. qixiangwang.cn), the trinity of the land, sea and air freight service rules and characteristics of awareness has a wealth of experience. "We are in Shanghai, Tianjin, Qingdao, Lianyungang port service organizations a complete service team has a long-term cooperative relationship with local shipping companies, port authorities and stevedoring companies, port freight yard, warehouses, railway sector, transport fleet, and the level of industry service units and organizations operate. this Yuan Renjie with pride.
Fine management to enhance the cohesion
So, the core competitiveness of the logistics of the Marble Road? Yuan Renjie be summarized as follows.
First of all, the Marble Road, the service standards as "intimate" service. "Not only to complete a client, but also enable customers to feel our heart devout treat each of them an account of." He explained, "literally, set up to ensure that heart to heart to the heart of the system before the core and essence of the corporate culture, its specific performance for the staff love this post, and able to do from the heart for the work, rather than as a boss, wage and, in its treatment of customers each questions raised by skyky.cn, every request, every views, as well as customers poor performance is the ability to maintain personal dignity and interests at the same time not harm the interests of customers, and self-esteem due to the characteristics of the service sector, often because of a words are not making decent thousand square hard to embrace the customers lose, or throw it away, said the long-term and stable customers and inevitable in order to capture the hearts of customers, to win the hearts of customers for the purpose. "
Secondly, there is a strong sense of team. "Treat the company's unified work of the professional staff of the different positions can take the initiative to learn, quickly stepped into the role. Treat the ins and outs of a business related to the company's business department and personnel, and specific handling personnel to each The link to the actual operation and practice, independent grasp the operational time assessment Shopping (www.2jianfei.com) to new employees, older employees to give commitment to the business operations of the new employee training and accountability. staff for long been engaged in a job to take to exchange their positions, let him accept the study and exercise to improve, in new business areas which also allows employees to be versatile business needs. "
Once again, the company's knowledge and information sharing. "Master has the responsibility and obligation to unconditionally will contact and learned knowledge, experience, information passed to the apprentice. Usually for a new to the freight forwarding business personnel, regardless of their past that have work experience for the implementation of staff early inclusion up to the regular work program for the file involved in the company's trade secrets after a basic assessment of the staff of the character directly be read and support staff the implementation of humane management, corporate culture and employee personality period style inclusion diverse character of the employees will be united in a business mode happy to create the conditions. "
In addition, the company implemented a flat management. Enterprises each employee and general manager, chairman of dialogue, to accept instructions. Company's top-down learning environment rich interpersonal simple, things principled abide by the rules. Prone to flat management is to avoid employees due to the competent slow or views of the staff of the department manager of the tube entrapment or communication of information to pass bungled its effect, also can make the official responsible for their work in a public oversight of the platform above.
Some people say that the style of the enterprise is the highlight of the corporate leaders qualities and personal charm. Yuan Renjie extremely agree. He believes that on this point, the Marble Road, logistics among the freight forwarding industry and be able to steady development of the first element.
Diversified services to bear fruits
The end of 2005, the Marble Road alumina imports to unload 700,000 tons, 500,000 tons of alumina bonded agent, railroad shipping alumina 300,000 tons, 100,000 tons of automobile shipping alumina, aluminum ingots export agency of 80,000 tons, the charter business 10 million tons, container import and export of 2000 TEUs. 2005 alumina bonded port agent in Qingdao, Lianyungang, the volume of business ranked first in China.
Yuan Renjie Po Road canvassing agents operating in Tianjin, Qingdao container has been highly effective and has a high standard of aluminum ingots, aluminum and other metal mineral products, clothing, chemicals import and export transportation agency business in San groceries charter business services by the internationally renowned non-ferrous metals traders trust shopping guide (ptisys.com) has launched the "Marble Road Logistics brand strategy involved since 2002 to the beginning of the aluminum industry, with the country's western development carry out the project, the implementation of the Marble Road information superiority in the freight sector in central and western product sales and raw material supply decision-making provides a practical information service, subject to customer demand characteristics of service systems, so that a single product logistics solutions to operators able to practice success.
Then, Yuan Renjie concluded that the Marble Road in the past two years within the international logistics management, operation management model adopted to the needs of customers, detailed for bulk cargo agent programs in place, through participation in product development operations in the business plan the implementation of the establishment of both buyers and sellers trade bridge. Aluminum products for the industrial chain, the supplier of foreign and domestic plants to establish cooperation in processing trade contributed to the buyers and sellers and logistics tripartite win-win. Enabling businesses to consolidate and steady development of the progressive realization of the performance of alumina bonded business in China as the first. Complete the imports of alumina loading and unloading 700,000 tons to the end of 2005, 500,000 tons of alumina bonded agent, railway shipped 30 million tons of alumina, alumina of automobile shipping 100,000 tons, 80,000 tons of aluminum ingots export agent, chartering business 10 tons and container import and export of 2000 TEUs. 2005 alumina bonded port agent in Qingdao, Lianyungang, the volume of business ranked first in China.
He said that the leadership of the company attaches great importance to employees of the business culture, and unique treatment of handling the issue of ideas and practical training for employees personal characteristics and work requirements, including the business case, attitude problems to solve ideas and mentality. Love reading books to send books to the staff rather unique ingenuity, self-culture driven by the awareness of employees to learn specific actions combined with the problems and the need to address the problem to buy more in line with the actual book, generous employees need to book presented him.
"Strong leadership, interpersonal communication skills, able in the full application of good human resources network, and good stored interpersonal wealth, good sense of the willing. Either the employer or in dealing able to seize the crucial point to start. "good at self-reflection, good at learning, and never satisfied with the status quo, be good to go self-protection, operational risks, and good at effectively position itself to deduct, an effective combination of various resources in the world's largest traders with the largest aluminum smelter and trade cooperation contributed to the bridge on the role, leveraging the power, by Chi-I "for the development of things can be very moderate attitude rarely extreme things and attention to detail, a confidant observed micro-talk conversation rare vulnerability, is an active practitioner of the road theory of the business highly recommended when dealing with others. "" extremely Octavia judgment, divergent ways of thinking, multi-angle thinking, adoption of good advice "good self-control , have good characteristics to control the use of character to the characteristic pattern of management staff to know fear to know the King, to stimulate the potential of employees, excluding inert employees to maximize play a role, but also not letting arrogant to the enterprise to bring threats and opposition. "...
Marble Road logistics throughout the course of business, learning, communication, simplicity, reflection, discussion, conclusion, used to generate seven steps, and be able to see the usually corporate and characteristics of the verbal words put into action among in the seven-step process, allowing companies to show the vitality of the ever-changing business, personnel, finance, strategic management, the times, the times with things.
Insight into the industry to find their places
How do you think of the current logistics market? Yuan Renjie analysts believe that the first year of China's logistics market is fully opened in 2006, from the policy environment of the development of the logistics environment of countries put more relaxed, the logistics industry as a modern service industry to the penetration and extension of the production, construction, trade and other fields, the adjustment of economic structure transformation of economic growth, social logistics quality and quantity of the increasingly high demand for foreign logistics giants substantial seize the Chinese logistics market shopping guide website (www.meirong9.com), China's logistics are also facing the pressure of international competition, the size and scope of the reorganization and integration of various types of logistics enterprises will be further expanded, high-quality logistics resources will accelerate to a strong business focus, the country first consideration is to cultivate independent logistics service brands, such as COSCO, China Shipping, Sinotrans, the treasure for Jincheng, Shandong Haifeng, Marble Road logistics in addition to their own development, how can integrated into the national SME support to grow and develop in the idea of a slice of the logistics market.
"The majority of logistics enterprises is International Freight Forwarders transition from the freight forwarding business in China from 1983 was only by the Sinotrans an international freight forwarding business in 2005, the Commerce Department last approval system established an international freight forwarding business has reached nearly 6,000 home the reality of Chinese freight forwarding logistics market, there are a large number to obtain a proxy qualifications, but actually engaged in the freight forwarding business, companies and organizations, there are about more than 30000. logistics concept is relatively new, we are scrambling to jump on the bandwagon. original courier have been renamed, moving companies, transportation companies, warehousing and freight forwarding company, picking station, loading station, preceded by the word "logistics", land, sea and air carriers also extends the service and manufacturing companies and commercial enterprises have also set up logistics companies, as well as many emerging industry investors to join the logistics force management policies of the national freight forwarding and logistics industry for significantly relaxed this way, China's logistics industry is quickly formed a huge force, according to incomplete statistics, 30 more than one million in logistics enterprises in China. "
"Marble Road Logistics precisely and most of the freight forwarding business has the same characteristics in the homogenization of the industry rather to highlight the middle reaches of the private international freight forwarding industry, facing fall behind, how to develop but the choices confusing the situation, to a firm foothold in the logistics of the multitude of strong, I think take the specific product logistics operators suitable Marble Road to grow and develop the natural choice for small and medium logistics enterprises where the vitality to survive in the cracks. "
Talking about the next 2-3 years of development goals, Yuan Renjie full of confidence. He said that the brand strategy to Po Daodao logistics and logistics of aluminum products as a prime example, take the professional logistic service programs to enhance the Po Road core competitiveness has become the most distinctive specific product logistics service providers.
He said that from the Marble Road, the analysis of the performance and competitiveness in the aluminum industry, with no other freight forwarding companies in the aluminum industry, customer service network of relationships and service channels, as well as foreign demand for information, mode of operation, through domestic abroad, two aspects of customer channels, and establish the Marble Road in the aluminum industry sector logistics brand, founded on a number of performance to let customers know that the operation will be able to make the product to obtain value-added logistics solutions Marble Road, Marble Road Logistics Development good choice.
Some academics have suggested the direction of the transformation of the Chinese freight forwarding, network, large-scale, specialized, logistics, its core specialization and scale, scale, have a professional before Marble Road Logistics first located in the Alumina logistics mode, bonded agent as the starting point of the enterprise's own service resources, information resources, focusing on the logistics standards for aluminum products, the appropriate amount of aluminum products in the right time, given the right conditions to appropriate cost sent to the right place, and aluminum products and services operated by specialized, sophisticated, deep, so that no one I have, I have excellent people.